Retained to create a women’s conceptual collection for running and golf that houses the Whoop sensor device and key locations on the body for optimal biofeedback data readings. Brand is logo driven, and wanted a consistent language developed around the device placement and visual design ques. This work, also, informed the men’s collections.
Contracted by Katherine Power of WhoWhatWear (Clique Brands) to help them craft a WWW perspective for fashion active. Responsible for the presentation design, color & trend, style development.
Vice President of Fashion-Active Design+Product
Creative Director
Clique Brands
Designed and wrote content as a “yearbook” gift to my JoyLab team calling out the success of the brand and our work. Done using InDesign. Photos all from our user base and influencer team.
VP of Design + Product Development
apparel collection launch
design director / head of design
stylist
design director / head of design
stylist for seasonal photoshoots
Designed for the northern European market, Marmot Urban Tech embodies a luxurious point of view on technology and urban street-wear.
High speed outdoor activewear utilizing premium branded material such as Gore-Active, Polartec, Lycra Sport. The color story of high intensity brights set against inky and white grounds creates a glowing effect with an accented with silver to provide an elevated shine.
design consultant
RLX product shown and merchandised for market week in the Ralph Lauren Showrooms. Served as Sr. Director of Design, and as consulting lead design for men's and women's technical outerwear and knit at various times since brand inception.
Retained to create a directional project on how to transition Athleta towards a more contemporary athletic consumer.
Men's Cross Training styles for 5.11 Tactical. Utilizing premium materials in a collection built for military and law enforcement and their rigorous training regimes.
HEAD OF WOMEN’S APPAREL DESIGN
OAKLEY, INC
Internal Concept Video
A concept project created in late 2013 for Spring 2015 exploring the merger of function & fashion. It is based on the juxtaposition of lady-like day dressing colliding with technical activewear. Inspired by the editorial work of Jason Rider for the New York Times.
rough sketches for various projects to show sketch style and thought process
