Christina has dedicated her career to redefining the activewear space. From senior director of Ralph Lauren’s famed RLX, to designing crowd stunning looks of Venus Williams’ center court fashion moments at Reebok, and then, leading the movement into the athleisure market by introducing contemporary streetwear to studio yoga-wear at Alo (ahem…moto-leggings). Christina gets what the modern consumer is after, and sees the space for the next generation of brands.
Skilled at team building and hiring, she brings a plethora of hands on experience through out the product lifecycle, and great interpersonal skills, that allows her to suss out the best fit for any role. Christina puts a high value on cross-functional collaboration as well as vendor relationships. Her personal leadership style draws on the principles of servant leadership - meaning ego is set aside to make choices that are for the benefit of the company, empowering to her teams, ethical and balanced while still deploying strong decision making skills.
She has a passion for materials and development, always uses materials and technology research as a foundation to every season. Christina is well versed in Adobe’s Creative Suite, 3D design tools, Keynote/Powerpoint, Excel, PLM systems. Known for her strength in trend research and identification, color development, print/pattern selection, sketching, and fit for both genders.
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